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Track, Measure and Improve
As brands are considering video to be the larger pie of their content marketing mix, analyzing the performance of each video has become critical. Here is our approach towards video analytics:
- A thorough analysis of the traffic trends/views of your video over the period.
- Measuring crucial factors like average watch time, average duration, exit slots.
- Trends of shares, likes, dislikes and subscribers
- Video rankings, geographies, traffic sources and other important data.
- As we learn your video consumption trends with the help of analytics, here is how we help improve the video visibility and consumption over time:
- Revamping the video by identifying the weak areas.
- Powerful beginning, high-impact voiceover, adding more interviews, improving the music, changing backdrops etc.
- Adding better graphics, engaging video templates, improving transitions etc.