Why Video Marketing?
Videos are now making it into every interaction we’re making online. Video marketing has emerged as a campaign that can help brands differentiate from their competitors. Recent studies show that more than half of companies are already making use of videos. Nielsen states that 64% of marketers expect video to dominate their strategies in near future. So whether you’re a B2C or B2B company, video is becoming vital in your digital marketing strategy.
Video Marketing Begins with Video Production
To achieve maximum viewership and increased popularity, video story and script need to be carefully crafted. In-depth keyword research and strategic messaging in video helps in creating a video which users are searching for, and has the content they are looking for. At True Line we put strong emphasis on story board and script to ensure the video has all the right ingredients to be successful.
Optimizing a video is as important as optimizing a web page. Being a passionate digital marketing company, we continually observe the Google search algorithm updates and measures to improve video rankings. Following are some of the high level points we take care of while optimizing the videos for search engines:
- Keyword rich script and messaging
- Video rich snippets
- Individual pages for videos and video specific Meta data
- Relevant Title and descriptions when hosted on YouTube
- Informative video transcripts
- Video sitemap
Video Distribution and Monitoring
Video distribution plays a crucial role in boosting the viewership. At True Line we do thorough research of your target audience and carefully select the video channels and categories under which the videos are posted. Once the videos are distributed, we regularly monitor its performance and keep refining our distribution accordingly.