Have you ever tried watching a video without a soundtrack or better still ever watched a fast-paced video with smooth jazz as the background score? Seems terribly odd, right? That’s what a mismatched soundtrack can do to your video - derail it completely and bring down your views and engagement metrics. Fortunately, there are various options available to choose from and here is what you need to consider before deciding the soundtrack-
If you are producing a promo video, it will need a high paced score to complement the energy of the video. If it is a case study, infographic or interview-based video, you might need to mellow it down and go with a medium paced neutral music to suit the content of the video and build tempo accordingly. Also, it helps to know what kind of emotion you are trying to evoke in the viewer, whether you want them to feel excited, awed or inspired. And whether you want them to stay connected throughout the video without overwhelming music to support the video, it is especially required in the case of an infographic or stat heavy video.
The general thumb rule is that your background music should match the personality of the product/service being talked about in the video. If it is a tech-product that harnesses weather forecast data, you cannot position it against a somber number that slows down the tempo. Such videos should ideally evoke a feeling of awe and inspiration through music. It also matters which client your video is representing. For example, a video for a Healthcare based client will need to have a hopeful and overall positive air to it.
It is best to avoid tracks with lyrics, they can be incredibly confusing in a video with VO and also do not go well with corporate videos. Generally, upbeat music suits most types of corporate videos.
Like it is with everything else in life, the timing of your sound track plays a major role in cohesively binding the entire video together. Feel free to edit the music and omit bits and bops to better suit the video.
Who knew there’s so much to consider with background music of a video? As it turns out, there is! Our advice is that you should trust your instinct and go with what feels right to you for the video.