Education Institute’s Target Audience & Importance of Videos
In order to target India’s young internet savvy audience, digital marketing is the most strategic, affordable and high impact medium. Institute’s key strengths, campus facilities, tie up with large companies, popular alumni, corporate testimonials can be best demonstrated with the help of a powerful video. A good video can help institutes convince their potential students, and provide incredible insights, resulting in more visibility and popularity.
Amplify your Institute’s Visibility with a Great Video
As much as 80% of the students in India above 18 use FB, YouTube, Twitter and other popular social platforms. A well-crafted video containing all the required ingredients can drastically increase the visibility of your institute. At True Line we precisely know what it takes to create a powerful, convincing video for the young audience. Our dedicated production team does a lot of brainstorming and research before finalizing the story board and script of your video.
Type of Videos for Educational Sector
We offer wide range of videos for educational institutes as mentioned below:
- Campus Overview
- Corporate Films
- Videos for Particular Course or Degree
- Alumni Interviews
- Video testimonials from Recruiters
- Video message from senior management
Video promotion and marketing plays a very critical role to increase the viewership. Being a digital marketing company, we craft a customized strategy for marketing the videos of your institute. Our marketing team carefully researches the platforms and the groups on social media where your videos can be promoted. Following are the high level activities we perform for marketing your videos
- Search Engine Optimization of your Video with important keywords in the script
- Dedicated Video channel on YouTube and uploading the videos
- Video posting on Facebook, Instagram and other important platforms with compelling content.
- Paid campaigns on Facebook , Google and Bing to promote your videos